The content below is an excerpt and summary from 'Online Export Marketing Guide for SMEs' published by KOTRA regarding online export marketing.
A company website serves as an overseas branch, an online employee, and a product showroom, and is used as a basic online export marketing tool.
However, website management for SMEs is often neglected despite its importance. Many domestic export companies' websites do not display properly when searched overseas, mainly because they were developed to be compatible with IE (Internet Explorer), causing issues in other browsers. Given that IE's global market share is only 20%, 80% of overseas customers being unable to properly view a domestic company's website can be a critical problem.
This problem is not because the website was developed incorrectly, but rather because SMEs lack interest, funding, or personnel to periodically revamp their websites in line with changes in the internet technology environment, making regular updates difficult.
JGTP is also well aware of the aforementioned situation among trading companies.
Some companies' websites are half-finished, and others don't display well in Chrome. Some companies have URLs created with insecure http, causing connections to be blocked from the start.
However, if a website, which serves as a company's promotional tool and front door, already gives such an impression, can we truly say it's being utilized effectively?
It's better not to have one at all.
Furthermore, if a website was developed without considering future scalability, and then a renewal is attempted, a situation can arise where the website has to be built from scratch.
Moreover, some companies cannot even create an administrator page, leading to a failure to improve manual processes during future company expansion, thus adhering to inefficient work methods.
These aspects clearly need improvement, but as pointed out in KOTRA's data, it is often due to a lack of interest or insufficient funds/personnel.
To meet the corporate needs in these areas, we have structured and launched a package,
Please check the related content through the link below and contact JGTP.
We confidently state that by establishing a website at a not-so-high cost and building the site with future scalability in mind, you will construct the most cost-effective and highly efficient site.
[This content regarding export and import clearance regulations and their interpretations is based on the customs and trade laws of the Republic of Korea.]