Under the Special Act on Imported Food Safety Management, the term "Imported Food Internet Purchasing Agency Business" refers to the commercial activity of purchasing and importing food products from overseas sellers' online malls at the request of domestic consumers in South Korea. Generally, foreign business entities located outside of South Korea are considered outside the country's administrative jurisdiction and are not directly subject to domestic business registration requirements.
If you enter into a contract with a South Korean advertising or operating agency to perform substantive purchasing agency duties within Korea, the obligation to register for a business license depends on the entity performing the work and the operational structure. If the domestic agency manages orders, processes payments, and effectively provides the purchasing service on behalf of the overseas seller, that agency must be registered under Article 14 of the Special Act on Imported Food Safety Management and Article 2 of its Enforcement Decree.
The critical factor is determining which entity is recognized by the domestic consumer as the primary provider of the purchasing agency service. The following points are essential for classification:
When collaborating with a domestic partner, it is imperative to verify that the agency has legally registered its Imported Food Internet Purchasing Agency Business with the competent Regional Office of Food and Drug Safety. Operating through an unregistered agency may result in several risks:
In summary, while the U.S. business owner is not required to register directly, the domestic operating agency that performs the substantive purchasing agency work must be registered under Korean law. To ensure a smooth business operation, we recommend the following professional measures:
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